If you're new to to advertising vehicles online, you undoubtedly have a lot of questions. Here are some of our most frequently asked questions and answers. If your questions aren't answered below, please don't hesitate to call us toll free at (800) 430-2119.
Q. Will Higher Turnover work with my current DMS provider?
A. Yes, we work with hundreds of DMS providers across the country to integrate your website inventory with your DMS.
Q. Is there a contract for your services?
A. Most of our services are available on a month-to-month basis. We also offer significant discounts for those clients who sign up for quarterly, semi-annual, or annual payment plans. In other words, you can save money on our longer-term packages, but we don't require long-term commitment so you can choose from the available billing terms that suit your needs.
Q. Do I have to know how to design websites?
A. No, we will design your site based on what you decide you want your customers to see or know about your business. Our goal is to make your life easier.
Q. How much time will it take to learn how to get my cars online?
A. Most dealers are amazed at how easy it is, and it generally only takes someone about 3 minutes to learn how to enter vehicles.
Q. How do I get pictures on the site?
A. From your administration panel, you will be able to click on the vehicle you want to add photos to. The screen will have a button to click, and when you click that button you just click on the photo you want to add. It's as easy as emailing a photo to a friend. We also offer a batch upload with our High Octane package that enables you to upload photos for all of your vehicles at once. If you're using third-party inventory services such as Dealer Specialties or Auto Uplink, we work hand-in-hand with them and you never have to worry about getting your inventory on your site or it being out of date. However you want to do it, most dealers are amazed at how easy it is, even for someone that can barely turn on a computer.
Q. Do I need any special software to use your websites?
A. No, you can control your inventory from any computer with internet access.
Q. What if I don't know what to put on my website?
A. That's what we're here for. Our experience in website design, marketing, and the automotive industry will be put to good use, ensuring you have a professional website that is easy to use and lets customers know important information about your business.
Q. How will customers find my site?
A. All of our packages include Search Engine Optimization (SEO) to help position your site in the major search engines. The most important way to ensure customers find your site is to advertise it wherever you currently advertise. If you use magazine ads, business cards, or third party sites like Autotrader.com, listing your website address in your ads will drive a tremendous amount of customers right to your site. Getting customers to your site is a joint effort that we're happy to help with.
Q. Why should I choose Higher Turnover to help me develop my website?
A. We understand you have choices. We offer the most competitive pricing for the amount of quality products you are receiving. Above all, our customer service serves one purpose from start to finish: to show you going online with your business doesn't have to be difficult, time-consuming, or expensive. We'll be there for you the entire time, for any reason. Just ask our current clients.
Q. How soon can I get started?
A. Once we talk to you over the phone and get an idea of what you're looking for in a website, we will have a better idea of how long it will take. The biggest factor is how available you are to provide feedback (return phone calls or emails with input on what you like/dislike about the current design stage of your site). If you make yourself readily available, we can generally have a site set up within 24 hours pending your approval.
Q. What percentage of vehicles you help advertise are actually sold?
A. We don't track that because every dealer is different. Some dealers have better salespeople than others, one dealer may sell SUV's while another may specialize in hybrids. Our main goal is to bring more customers to your lot. Selling these customers is your business, we just make it easier for you.
Q. Why do I need a Higher Turnover website when I already get a website from Autotrader.com?
A. Autotrader.com provides something that is called a Dynamic Display Ad or DDA. Although many dealers see this as a website, we actually offer a lot more than the display ad. It's like saying a full page advertisement in a magazine is a magazine. Physically it's made of paper and has the same properties as a magazine, but a magazine is distributed more widely and picked up by customers. Your own website enables you to convey a more personal message to your customers and showcase even more of your services. Most of the Autotrader.com dealers that have a DDA have a link at the top that says 'visit our website', so the DDA is really meant to work together with the dealer's own website.
Q. Why do I have to pay recurring fees?
A. The short answer to why we charge monthly, quarterly, semi-annual, or annual fees is to save you money in the long run. Many companies build websites and only charge an up-front fee of a few thousand dollars. These companies also charge money to host the sites, around $75 per hour to make changes to them, and thousands more for search engine marketing (SEM) and search engine optimization (SEO) which are all ongoing processes. It's not uncommon to get into the $10-$15k range over the course of a year or two. Our business model is to keep things simple so you always know what you're paying. You'll never incur any surprise charges with us. Higher Turnover customers never have to pay more than they originally agree to. We constantly work to market their website online in the search engines, and we don't charge for making most changes. Even if a dealer wants a complete redesign, they get it. We've had a dealer who changed their site completely three times in their first 6 months of being with us.
Q. What's the advantage of having a Higher Turnover site compared to getting my own domain and using a "do it yourself" website builder?
A. Many companies such as Yahoo! or GoDaddy.com offer "do it yourself" (DIY) type packages that are very cheap. While these may be a good option for certain businesses, they are not good for auto dealer websites. Car dealers are constantly changing inventory, and with a do-it-yourself type site you will literally have to create a new page each time you list a new vehicle or delete a sold vehicle. This would involve a great deal of work and time on your part, perhaps a little knowledge of HTML programming, and would certainly not be convenient. Higher Turnover gives you an easy to use system where you only worry about typing in the vehicle info and it automatically generates new pages for that vehicle with several additional features you don't get on a DIY site.
Q. How long has Higher Turnover been around?
A. We've been around since early 2005 and have rapidly become the premier web design company for independent dealers. In addition, we were accepted into the Better Business Bureau in 2006.