FOR IMMEDIATE RELEASE
July 29, 2019
It is with great excitement that I’m reaching out to you today with some big news. When I started Higher Turnover nearly 15 years ago I never expected it to grow into what it is today. As you’re aware, my philosophy has always been to do what’s best for the clients and the rest will fall into place. Hopefully I’ve exceeded your expectations during these past 15 years, however with the intentional downsizing of staff over the past couple of years the obligations of taking good care of clients has become a bit much for me to handle. Other companies in the past have made offers to acquire Higher Turnover which were turned down. Those offers weren’t turned down because of price; they were turned down because I knew it would not have been up to my standard of service, and you the client have always been my number one concern. I’m happy to report that Higher Turnover has recently found the provider that I’m 100% comfortable and confident can provide your website and marketing services above the standard I’ve always held myself to. We’ve spent considerable time (5 months) discussing this from every angle to make sure it’s a good fit and, it couldn’t be better.
In the near future you will be contacted by a member of that provider, JTZ Enterprise, to welcome you into their family. I’ve known JTZ and their ownership from day one of starting Higher Turnover, and they have one of the best reputations, if not the best, as providing high quality, low cost services to the industry. In short, you’re in great hands with JTZ. I want to reassure you that you shouldn’t have any service interruptions or other problems relating to this acquisition. More importantly, they’re able to offer you even more features than what Higher Turnover has been able to develop, and ultimately that will translate into more revenue for you.
I’ve attached a new authorization for your payment. JTZ Enterprise will need this ASAP (as many clients will be charged on Thursday Aug 1) so I ask for your cooperation in returning this to them as soon as possible. As I mentioned, you’ll be hearing from JTZ in the next 24-48 hours to introduce themselves. If you prefer to return the authorization to them ahead of time, feel free to send it to Tiffany at firstname.lastname@example.org for their records.
It is bittersweet that I’m reaching out to you today but again, I want to do what’s in the best interest of you and your business. I can’t thank you enough for your business and loyalty over the years, and most of you feel more like family than clients. I sincerely wish you the best, and who knows, perhaps our paths will cross again in the future.