Have you taken a phone call from someone saying your website is not ADA compliant? The fear of being found incompliant with Federally mandated regulations is a valid concern, but if you read no further just know this, YOUR SITE IS ALREADY ADA COMPLIANT!
What is ADA? The Americans with Disabilities Act was passed in 1990 and it prohibits discrimination against individuals with disabilities in public places. If you own a hotel with a pool, you have already installed a lift for those with mobility impairments so they can enjoy your pool like everyone else. The government says anything open to the General Public must be accessible to all. The government has identified websites as being "public places" and therefore must be ADA compliant. Now, the only type of disability that would prevent one from seeing your website is blindness. So, in order for your site to be compliant it must be "viewable" to the blind.
That fact is, though, if your website is designed properly and optimized for search engines, it is virtually a guarantee that your site is already ADA compliant! Those suffering from blindness already have browsers and plug ins that will read all the text on a webpage. If the design of your site includes META data and image ALT tags (basically, these are pieces of programming code that tell search engines and other plug ins what the page content contains as well as describes what each image on the page depicts) then the plug ins used by the blind website visitors are able to give a complete description of what is on the screen when they visit your website. META data and ALT tags have long been in place, not because of the ADA, but because these are the tools used to increase search engine traffic. You see, you could think of Google as being the most famous blind "person" and in order to get them to send as much traffic to your site, we have always been in the practice of helping Google "see" what you see when they visit your site. Since these same actions also help the blind understand and utilize your site, you have been ADA compliant all along!
Hype is hype. JTZ Enterprise does not charge extra to keep you compliant and we don't make it out to be something we just created. You do not have to take our word for it. If you want to see for yourself that your website is ADA compliant, visit this site and enter your website address and click the button labeled, "Check It". https://achecker.ca/checker/index.php It will review your site according to WCAG (World Content Accessibility Guidelines). This is a free way to evaluate your site's accessibility to all people, including the blind. Once you do that, check the compliance rating of a few of your competitors. You may find that just because someone has an icon on their site claiming ADA compliancy doesn't always mean they are compliant.
For the truth about ADA compliance, I encourage you to visit this site:
This gives a full detail of how we got where we are now. Read it and you will find there are no set legal standards to follow for making a website compliant. Furthermore, in a statement from the Department of Justice on September 25, 2018 it was noted, "... noncompliance with voluntary technical standard for website accessibility does not necessarily indicate noncompliance with ADA."
No one wants to discriminate against anyone. I bet if you can get a person financed, insured and into a car, it doesn't matter whether they are blind, deaf, mobility impaired, right? Just because enforcement is murky does not mean you should thumb your nose at it. Things change about your site all the time so it is a good practice to check your site regularly. If you find your site is not compliant, share your findings with us and we will get on it ASAP. We do so because know that this work will not only make your site even more accessible to all, it will also help us drive more search engine traffic to your website and on to your dealership!
July 30, 2019
JTZ Enterprise, LLC, a leading Website and Internet Marketing Solutions Provider for businesses of all types and recognized expert in the automotive industry for its services to dealers, classified ad magazines and service contract providers acquired Higher Turnover, LLC July 29, 2019. Higher Turnover, LLC has a fifteen year track record of serving automotive car dealers and sales persons with affordable online advertising solutions.
"The combination of these two companies makes sense because they both serve the same market, and at the same time, both companies have built a solid reputation throughout the industry. Both companies hold a high standard on customer service and satisfaction and that will continue," says, JTZ Enterprise, LLC, owner, John Summer. "The combination of the two companies will allow us to offer Higher Turnover, LLC clients more services than previously available to them without any interruption or hassle while at the same time allow us to focus on providing the most innovative services and new features to all our clients."
JTZ Enterprise, LLC, was founded in May 1995 with a focus on the Automotive Industry, in general, while at the same time serving the needs of businesses of all types. From large non-profit organizations, to a conglomerate of Antique Dealers, from Agricultural dealers to coffee shops and restaurants, from professional corporations to small "mom and pop" stores, from Classified Magazines to Warranty Companies, JTZ Enterprise, LLC, serves all business' Website and Internet Marketing needs. JTZ Enterprise, LLC, is one of only three providers of Virginia's mandated Recertification Course for Independent Automobile Dealers at www.RecertifyMyDealership.com. JTZ Enterprise, LLC, provides data services of all types including Lead and Inventory management, OFAC Checks and Automated Craigslist Postings as well as additional exposure to clients' inventory at www.ShopAutosOnline.com.
JTZ Enterprise, LLC, will fulfill the commitments made to all Higher Turnover clients while at the same time provide them access to many other new features and services such as SMS and Call Tracking, Automated Craigslist Postings, Buy Now Feature, and so much more. Likewise, existing JTZ Enterprise, LLC clients will continue to receive the high level of service they have come to expect and there will be new features available soon.
JTZ Enterprise, LLC, thanks all clients, new and old, for the dedication they have shown for almost 25 years! Without you, this tremendous opportunity would not be possible. We have always maintained a high standard in our dedication to customer satisfaction. We consistently strive for innovation and look forward to helping you and your business with your Website and Internet Marketing needs well into the future!
JTZ Enterprise, LLC
July 29, 2019
It is with great excitement that I’m reaching out to you today with some big news. When I started Higher Turnover nearly 15 years ago I never expected it to grow into what it is today. As you’re aware, my philosophy has always been to do what’s best for the clients and the rest will fall into place. Hopefully I’ve exceeded your expectations during these past 15 years, however with the intentional downsizing of staff over the past couple of years the obligations of taking good care of clients has become a bit much for me to handle. Other companies in the past have made offers to acquire Higher Turnover which were turned down. Those offers weren’t turned down because of price; they were turned down because I knew it would not have been up to my standard of service, and you the client have always been my number one concern. I’m happy to report that Higher Turnover has recently found the provider that I’m 100% comfortable and confident can provide your website and marketing services above the standard I’ve always held myself to. We’ve spent considerable time (5 months) discussing this from every angle to make sure it’s a good fit and, it couldn’t be better.
In the near future you will be contacted by a member of that provider, JTZ Enterprise, to welcome you into their family. I’ve known JTZ and their ownership from day one of starting Higher Turnover, and they have one of the best reputations, if not the best, as providing high quality, low cost services to the industry. In short, you’re in great hands with JTZ. I want to reassure you that you shouldn’t have any service interruptions or other problems relating to this acquisition. More importantly, they’re able to offer you even more features than what Higher Turnover has been able to develop, and ultimately that will translate into more revenue for you.
It is bittersweet that I’m reaching out to you today but again, I want to do what’s in the best interest of you and your business. I can’t thank you enough for your business and loyalty over the years, and most of you feel more like family than clients. I sincerely wish you the best, and who knows, perhaps our paths will cross again in the future.