Search Engine Optimization and Search Engine Marketing

One of the most important parts in your website development is the marketing of your website. Online marketing involves two common aspects: search engine optimization (SEO) and search engine marketing (SEM). Both SEO and SEM are complicated, and as a Higher Turnover customer both are handled for you at no additional charge. Our customers are amazed at how their website traffic steadily increases month after month.

One of the most important aspects of running a website is to optimize your website for the search engines. Most people use search engines to find websites that are relevant to what they are looking for. Aside from the major online auto directories like AutoTrader.com and Cars.com, most new traffic to your website will come through search engines.

In regards to vehicles, people will usually search for cars or dealerships in a local area. This is important because as a business owner with a website, you want your website to show up on the first page of the major search engines when a user is searching for vehicles in a certain region. It is important to understand what the most popular searches are going to be, so the site can be optimized for those search keywords. This will help your placement in the search engines results, which in turn creates more visitors, which will generate more leads and ultimately more sales.

So what are Search Engine Marketing (SEM) and Search Engine Optimization (SEO)? SEO is the set of tasks that are necessary to optimize your website for the target keywords. Search Engines have things called spiders or crawlers which are programs that visit the entire internet and read what current websites are available online. These spiders follow all of the links on a page. That information is stored in the Search Engine database, and is used for all of the searches that are performed. As you can see, the links are very important to search engines. Some of the major search engines, such as Google, count all of the links that are pointing to you (in-bound links) and based upon those links along with some other algorithm calculations, they give you a score. The most popular score is the Google Page rank which scores each site from 0-10, with 10 being the highest and 0 the lowest. Most websites are in the 1-4 range. SEO is done on the individual website level to optimize the way your site looks to the spiders. SEM involves knowing how each search engine works, submitting the site to those search engines, and marketing it online to get the most traffic to the site. Both SEO and SEM are time consuming and require constant attention. Higher Turnover provides these services to our customers free of charge.