Because websites are fairly inexpensive and easy to deply, a trend has emerged for dealers using micro sites. What is a micro site? It's simply a term used to describe a website that serves a very specific and focused purpose.
By being so focused on one purpose, when done properly micro sites can offer higher conversion ratios (more leads per visitor) than a primary dealership site. They can also offer better SEO for terms that don't get ranked so well on your primary website.
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